Data intelligence
PulseGov
An electoral intelligence platform that organizes public data to support analysis and decisions. An example of turning complex information into a clear digital experience.
pulsegov.vercel.app (opens in a new tab)Marketing, events and technology agency since 2010
Marketing that pays for itself.
Strategy, creative, technology and events with goals, metrics and deadlines agreed before we start. You know what you are investing and what is coming back.
- Free assessment
- Accounts in your company’s name
- Numbers review every 30 days
If marketing has become an expense, the problem is not how much you spend.
It is the lack of strategy. See if your company is in any of these situations.
Nobody finds you
The website looks good, but it does not show up on Google when customers search.
Your brand cannot hold its price
People see you, but they do not remember you or trust you enough to pay more.
Social media posts for the sake of posting
Without a strategy per audience, it becomes a calendar of chores.
You advertise without knowing the return
Money goes into ads with no clear metric of what comes back.
Decisions run on guesswork
Without data or process, every campaign starts from scratch.
None of these problems is solved with more posts. The fix starts with a number.
Most agencies deliver artwork. Ego delivers a reading of your numbers.
Before designing anything, we open three things with you. The artwork comes later, in the right place and with a goal to meet.
- Who buys from you
- What your numbers say today
- What the quarter’s goal is
A live portfolio, with links you can check.
From election data to social mobilization portals: purposeful technology you can open right now.
Civic education
Nolan Chart
An interactive political education experience that presents different positions in a visual diagram. Content, interface and interaction make a complex subject more accessible.
diagramadenolan.vercel.app (opens in a new tab)
2030 Agenda
National SDG Movement
The National SDG Movement portal, featuring news, initiatives and engagement with the 2030 Agenda. The site credits Ego Criativo in its footer.
movimentoods.org.br (opens in a new tab)You know what you get and when to hold us to it.
No step ends in “we will keep aligning”. Each one ends in a document.
Diagnosis
We understand your business, your audience and your numbers before designing anything.
You receiveA report with your audience defined, what already works, where money is being wasted and 3 opportunities ranked by effort and return.
Action plan
A tailored strategy with defined goals and indicators.
You receiveGoals per channel, suggested budget, schedule and indicators. Nothing is executed before you approve it.
Execution
Campaigns, website, content, events and media running end to end.
You receiveEverything live, with ad, analytics, domain and social accounts in your company's name.
Results and adjustment
Indicator tracking and continuous improvement every 30 days.
You receiveThe numbers meeting: what went up, what went down and what changes because of it.
Agreed before we start.
The accounts stay in your name
Ads, analytics, domain and social accounts are opened under your company, with you as administrator. If we ever part ways, you keep the account, the history and the data.
We guarantee process, not results
Anyone who guarantees returns in writing is hiding the fine print. We guarantee defined goals, metrics and deadlines, with a numbers review every 30 days.
What did not work is on the table too
The monthly meeting covers what went up and what went down. A channel that underperforms is cut, not pushed for three more months.
No case study without permission
You will not find made-up testimonials or client logos used without consent. Instead, there are public records with organization and year.
Everything your brand needs, under one roof.
Strategy, creative, technology and events working together, with one person accountable for the whole.
Consulting
Assessment, positioning and an action plan with goals, metrics and deadlines.
See this areaTraining and talks
Talks, in-company training and speaker management.
See this areaEvents and production
Trade shows, congresses and corporate events, from concept to coverage.
See this areaWebsites and software
Websites that show up on Google, portals, data platforms and custom software.
See this area
From 2010 to today, with a date on every milestone.
Sixteen years you can follow year by year, with the name of who promoted each delivery.
- 2010
Ego Criativo opens
Registered on March 8, 2010, in Aquidauana, as an advertising agency.
Brazilian Federal Revenue - 2013
The first technology events
Aquidauana Connect and Corumbá Connect bring innovation and IT to inland Mato Grosso do Sul.
Promoted by StartupMS - 2014
Startup Weekend Campo Grande
Production of the international business marathon in the state capital.
Promoted by StartupMS - 2015
First delivery outside the state
Startup Weekend Rio Branco, in Acre, promoted by the Federal University of Acre.
Promoted by UFAC - 2016
Young Entrepreneur Trophy
Rodney Júnior among the honorees of the Mato Grosso do Sul Legislative Assembly.
ALMS (opens in a new tab) - 2017
Tax Awareness Fair in MS
Coordination of the state edition of the national campaign on the tax burden.
Promoted by CONAJE (opens in a new tab) - 2017
UNESCO consultancy for ID Jovem
Rodney works as a consultant on the program’s rollout in Mato Grosso do Sul.
Amambai City Hall (opens in a new tab) - 2018
1st MS Real Estate Congress
First edition of CIMS, themed “Time to reinvent yourself”.
CIMS - 2019
2nd EXPOACOM-MS
Organization of the trade show of Acomasul, the state’s wholesale trade association.
Promoted by Acomasul - 2022
CIMS, second edition
The Mato Grosso do Sul Real Estate Congress returns four years later.
CIMS - 2025
Communication for Movimento ODS MS
Communication coordination for the 2025-2027 term and authorship of the national movement’s portal.
Movimento ODS (opens in a new tab) - 2026
Mercado Livre Award, Fashion category
As director of Grupo Coutinho, Rodney is part of the winning team behind Blog Moda do Dia.
O Pantaneiro (opens in a new tab)
The person you talk to is the person accountable.
Before working in advertising, Rodney Júnior was a math teacher in Mato Grosso do Sul’s public schools, with a degree from UFMS. That is why conversations here start with numbers, not mood boards.
There is no account layer passing your problem along. The person you meet in the assessment follows the project, with a network of specialists assembled for each delivery.
- 2014-2016President of StartupMS
- 2017UNESCO consultant for ID Jovem
- 2018-2021Director of Instituto Jovem Exportador MS
- 2025-2027Communication for Movimento ODS MS
Third-sector missions in Paraguay, Bolivia, Canada, China and Germany.
Read Rodney’s storyThe questions you would ask in the first meeting.
Still have questions? Talk to us on WhatsApp (opens in a new tab)How much does it cost?
It depends on the scope, and we will not pretend there is a single price list: websites, ads and events cost very different amounts. In the assessment you get an investment range and the return that range needs to make sense. If the math does not work, we will say so.
How soon will I see results?
It depends on the channel. Paid ads give a signal within a few weeks, enough to know if the route is right. Ranking on Google takes months. Brand and reputation take longer still. In the action plan, every goal has its deadline written next to it.
What if it does not work?
We do not sell guaranteed results. We guarantee the process: goals set before we start, metrics tracked every 30 days and a monthly meeting that also shows what did not work.
Will I depend on you?
No. Every account stays in your company’s name, with you as administrator: ads, analytics, domain and social media. If we ever part ways, we leave and the asset stays.
Will you disappear after I sign?
The person who serves you is the one who talked to you: Rodney. The structure is lean on purpose, so Ego never takes on more projects than it can follow closely.
I already have an agency or an in-house team. Is it worth talking?
Yes, even to confirm things are going well. Part of our work is reviewing what exists and pointing out what to improve. If the advice is to keep your current team and fix three things, that is what you will hear.
Marketing that turns into profit starts by finding out how much is turning into expense.
- Where your brand stands today: on Google, on social media and in your buyers’ minds
- The 3 opportunities with the highest return for the least effort
- What to do in the next 30 days
One conversation, with no pushy proposal. If it does not make sense for you, it ends there.